Pro Planet
What does Pro Planet really mean?
Pro Planet is the philosophy behind SanTerris. A clear stance for a new way of living, deciding, and doing business — good for people, animals, and nature.
Because the defining question of our time isn’t: How can we have more and more? It’s: How can we live well without destroying what gives life its meaning?
Pro Planet brings together three perspectives that belong together:
Pro Human
Good for the people who buy — and fair to the people who make.
Products should support health, wellbeing, and a more conscious life. At the same time, fair wages, dignified working conditions, and supply chains free from exploitation are non-negotiable.
Pro Animal
No animal suffering. No animal-derived products. No animal testing.
Pro Animal stands for an economy that treats animals not as resources, but as sentient beings deserving of respect. SanTerris is deliberately committed to solutions without exploitation, without industrial animal farming, and without animal testing. Animal suffering is not an acceptable side effect of a life-friendly economy — it is something we actively avoid. Clearly and consistently.
Pro Nature
As gentle on the planet as possible.
Not perfect, not dogmatic — but conscious, responsible, and with the smallest possible footprint on the earth. It’s about products and decisions that conserve resources, reduce strain, and where possible, allow for regeneration.
Pro Planet doesn’t mean perfection. It means direction.